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Proposal of Marketing Communication of the Bachelor's Study Program
Gál, Patrik ; Mráček, Pavel (referee) ; Kaňovská, Lucie (advisor)
This bachelor thesis focuses on the proposal of marketing communication of the bachelor’s study program Process Management taught at Brno University of Technology Faculty of Business and Management. The thesis is divided to three main parts. The theoretical part describes individual knowledge of marketing and the focus group research method. The analytical part focuses on describing the current state and final proposals of marketing communication of the study program are based on previous analysis outputs.
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Tool
Dobeš, Lukáš ; Novotný, Roman (referee) ; Kijonka, Lukáš (advisor)
Design of a decentralized study program parallel to design syllabus at FAVU VUT in Brno. All human-designed systems are subject to a grey-hat penetration test, including school systems. Boundary testing makes current meta available: the best strategy to play in such a system while simultaneously visualizing places to repair the system. What is the current meta in graphic design education? What infrastructure of movement in the new space must be built and what is the index currently available for us to move in?”
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Marketing Communication of a Specific Product
Pospíšil, Lukáš ; Bednářová, Markéta (referee) ; Mráček, Pavel (advisor)
The diploma thesis focuses on the addition and modification of marketing communication of a specific master's degree programme. The theoretical part deals with the issues of the university, focusing on the marketing mix, marketing communication and applicants' decision-making. The analytical part focuses on the current state of affairs, where proposals are made based on the outcomes of the analyses. The implementation of the proposals will mainly lead to an increase in the awareness of the study programme, which will also help to bring about an increase in the number of applications.
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German Language Teacher Education at the Faculty of Education in České Budějovice - History, Present, Perspectives
VÍT, Pavel
To create an ideal study plan which is one of the main focus of this thesis, it is crucial to take into consideration not only current educational trends but also to be well oriented in the history of German language study at pedagogical faculties. The thesis is, therefore, analyzing study programs at the University of South Bohemia from the beginning of the '80s till now. Along with the "satisfaction research" amongst the current students of this program, these analyses create a valid foundation for the creation of an ideal study plan, so fulfilling the aim of this thesis. This study plan reflects some of the students' perceptions and is also formed in connection with the development tendencies of German language teacher education at the University of South Bohemia in the last 30 years.
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Academic development of students with learning disability at the Faculty of Science at USB
BOHÁČOVÁ, Lucie
The Master's thesis focuses on the academic development of students with specific learning disorder studying at the Faculty of Sciences at the University of South Bohemia. In particular, the thesis discusses the analysis of individual BA study programmes, where difficulty of the studies and the amount of workload are observed. The conclusions drawn from the thesis will be further utilised in a more general research project conducted by "GA JU". The first part of the thesis presents the theoretical background to specific learning disorders (henceforth "SPU"), their categorisation, symptoms, diagnosis and re-education. Emphasis is pit on their manifestations and diagnosis not only in childhood, but also in the high-school and university environment at the time of adolescence. Furthermore, attention deficit hyperactivity disorder (ADHD) is discussed, also including manifestation in adulthood. The author further analyses university education in the Czech Republic with emphasis on the University of South Bohemia (henceforth "JU"), its history and individual faculties. The empirical part of the thesis is devoted to the analysis of BA study programmes offered by the Faculty of Sciences. The analysis focuses on compulsory as well as restricted elective subjects included in individual study programmes. The attached tables present the amount of credit exams and Zk+ (both credit and an exam) and the requirements necessary to pass the subjects in individual semesters throughout all years. It is from these requirements that the assigned workload is derived, which is then compared to the theoretical knowledge and needs of the students suffering from a specific learning disorder that affects them during their university studies.
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Proposal of Marketing Communication of the Bachelor's Study Program
Gál, Patrik ; Mráček, Pavel (referee) ; Kaňovská, Lucie (advisor)
This bachelor thesis focuses on the proposal of marketing communication of the bachelor’s study program Process Management taught at Brno University of Technology Faculty of Business and Management. The thesis is divided to three main parts. The theoretical part describes individual knowledge of marketing and the focus group research method. The analytical part focuses on describing the current state and final proposals of marketing communication of the study program are based on previous analysis outputs.
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Comparison of Outdoor Education at Czech and Norwegian Universities
Hejna, Zdeněk ; Frainšic, Michal (advisor) ; Vomáčko, Ladislav (referee)
Title: Comparison of Outdoor Education at Czech and Norwegian Universities Goals: The main goal is to compare outdoor education at Czech and Norwegian universities. Method: We used a retrieval method of internet and literature sources of study programmes at certain universities and we have composed and sumarized a survey, which had been sent to students of researched schools. Results: We can observe certain differences in Czech and Norwegian interpretation of outdoor education, which is deeply influenced by cultural-historical development in both countries and different point of view of percieving the environment. Key words: outdoor activities, friluftsliv, study program, comparison
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Education of primary school teachers at the faculties of education in the Czech Republic
Vokšická, Barbora ; Straková, Jana (advisor) ; Stará, Jana (referee)
The quality of education of teachers has recently started to be in the focus of educational theory, research and of education policy in all developed countries, including the Czech Republic. We face problems such as unqualified teachers, the lack of interest of young people in teaching, the departure of teachers from schools, the quality of education of teacher, with regard to the needs of modern society and the labor market. Furthermore, the lack of a standard for the teaching profession together with the high autonomy of universities leads to a situation in which individual faculties of primary education design education programs completely independently and we have little information, If they are equipping graduates with comparable knowledge and skills, building similar attitudes and establishing teacher education of similar priority. The theoretical part is devoted to the development of teacher education of primary schools in the Czech Republic after 1989, the legislative and conceptual anchoring of university teacher training. In the practical part, the thesis attempts to answer the question of how different is the preparation of primary school teachers at various faculties of education in the Czech Republic. The case studies were carried out at two departments of primary education in order to...
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Tool
Dobeš, Lukáš ; Novotný, Roman (referee) ; Kijonka, Lukáš (advisor)
Design of a decentralized study program parallel to design syllabus at FAVU VUT in Brno. All human-designed systems are subject to a grey-hat penetration test, including school systems. Boundary testing makes current meta available: the best strategy to play in such a system while simultaneously visualizing places to repair the system. What is the current meta in graphic design education? What infrastructure of movement in the new space must be built and what is the index currently available for us to move in?”
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